How to win friends and influence

Warning! By reading this post you may be influenced by 'under-the-radar, non-traditional, viral marketing'. About the music has been identified by hip, cool, New York media company Cornerstone (who represents Diesel, Tommy Hilfiger, Coke etc) as an 'early adopter' or 'influencer'. From blogs like mine, bands are launched and stars are born.



So in a seamless link to plug the next big thing (beware the influence), I'm gonna check out The Working Title . All set for their major label debut, the South-Carolina band will follow up several EPs and limited runs with About Face, their first album proper. Produced by Smashing Pumpkins Brad Wood and Counting Crows guitarist David Bryson we're sure to hear more about them soon. I'll post a review when I've had a listen.