Tuesday, April 27, 2010

Bushmills Irish Whiskey: Celebrates Classic NY Friendships

I grew up a few miles from Bushmills, home of the oldest Whiskey in the world, and probably the best. Busmills Whiskey, with more than 400 years of distilling tradition behind it, is capturing the close friendship and camaraderie between individuals and their social circles in New York with its latest initiative, "Since Way Back".

A series of short films document and highlight the lives and brotherly relationships of artists and influencers including Chromeo; Kai Regan; DustLaRock, A-Trak, and Nick Catchdubs from Fool's Gold; Jonathan Galkin and Justin Miller of DFA; and Chris Isenberg of No Mas. These video shorts will be available online at http://www.facebook.com/BushmillsUSA.

The new campaign captures the closeness between these individuals--these are groups of New York friends whose shared experiences and influences are now shaping pop culture, including the music they write, the art they create, and the businesses they begin. This mirrors the focus of Bushmills, and its dedication to shape its community.

The Bushmills initiative, "Since Way Back," will kick off with a private event in New York City, featuring The Rub. Bushmills reminds you to drink responsibly. When out with friends, make sure to drink in moderation and get home safe: designate a driver or take a taxi.

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